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UTM Campaign Builder

The UTM builder creates tracked links for ViralRefer by adding utm_source, utm_medium and utm_campaign tags to a base URL. Use it to see which posts or places bring visitors. Tags help your analytics only; they do not create referral credit, which still needs a friend to tap Get my link.

Want the full rule behind this tool? Read Featured Partner vs the free race.

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Build clean tracked URLs for ViralRefer so you know which posts actually convert.

Presets:

X organic Reddit value LinkedIn Link in bio Share kit

Pro tip

If you have a personal referral code, set Custom base to https://www.viralrefer.app/r/YOURCODE so tracking + attribution work together.

Get free referral code →

What does the UTM link builder do?

UTM tags are a standard way to label links so analytics tools can group visits by source. The builder fills them in correctly and offers presets, so you do not have to remember the format.

How do I use it?

  1. Pick a base URL, or choose Custom and paste your /r/ link.
  2. Fill in source, medium and campaign, or pick a preset.
  3. Copy the tracked link.
  4. Use a different tag for each place you share.

What is an example?

For an X post, pick the X organic preset. For a personal referral link, set Custom base to your /r/ URL so tracking and attribution both work.

Key terms

Verified friend
A unique person who opened your /r/ link and tapped Get my link this UTC week.
UTC week
Monday 00:00 UTC to the next Monday 00:00 UTC, when the board resets.

FAQ

Do UTM tags give me credit?

No. Credit only comes from a Get my link tap.

What is utm_content for?

It is optional and helps tell apart two links in the same campaign.

Is the builder free?

Yes.

What do the three main tags mean?

utm_source is where the link appears, utm_medium is the type of channel, and utm_campaign names the push you are running.

Should I tag my /r/ link?

It is not needed. Send your /r/ link as is. Use UTM tags on the homepage URL for bios, posts and listings.

Related guides and tools

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